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heartland magazine redesign

Our graphics class was assigned to redesign a cover and article spread for the client, Heartland Magazine. Their original magazine was on cheap paper, with low-quality images, awkward text placement, and no cohesive design aesthetic. For the redesign, I decided to go with large images and subtle cream backgrounds, as opposed to stark black and white. This redesign feels authentic and will still appeal to the agriculture population, with an updated modern look.

The image chosen for the cover is bold, interesting, and agricultural, and the fonts are modern and clean. Cover photos for the new version of the magazine should always be colorful and striking, rather than the previous obscure, low-quality photos with no real identification.

Thin gray lines divide content to make a visual diagram of the main articles, with right aligned credits, and subtle contact information along the bottom to create a clean, sophisticated table of contents page. The same background color and fonts as the rest of the magazine should be used as well to create cohesiveness.

For this project, we were provided with the real content and photos for the feature article with the challenge of creating an appealing, legible, cohesive spread. With this new design, the magazine should always use cream backgrounds, grid layouts, full bleed photographs, and Helvetica for a clean, modern feel.

For this project, we were provided with the real content and photos for the feature article with the challenge of creating an appealing, legible, cohesive spread. With this new design, the magazine should always use cream backgrounds, grid layouts, full bleed photographs, and Helvetica for a clean, modern feel.