m&m ad

For this product advertisement design project, the final ad was designed to vertically take up the outer half of a magazine page. The high contrast of bold red text in a square grid and a bright green graphic on a stark white background catches the viewers eye, while the flirty graphic and fun text draw the viewer in to the advertisement. The colors reinforce the holiday characteristic, as this ad would be run following Thanksgiving through the month of December in all sorts of publications.