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smirnoff box

This design is intended as a packaging box for a bottle of holiday-themed Smirnov vodka. Elements such as glitter, a gingerbread man wearing a party hat, and mistletoe were incorporated to create an upbeat, holiday feel. Many Smirnov campaigns feature the slogan “I choose” with varying endings, so this campaign contains the slogan “I choose to party Smirnov style”.

Smirnoff packaging